Cornwall based Sharp’s Brewery, brewers of the UK’s no.1 cask ale Doom Bar, have been announced as the ‘Official Drinks Partner’ for the 2016 Pcubed Rugby League Varsity Match.
Up to 1000 Oxbridge students, alumni, City professionals, Varsity sport, and rugby league fans will be able to purchase award winning Sharp’s Doom Bar and Cornish Pilsner (named World’s Best Lager, 2013) at the Honourable Artillery Company on Friday 4 March.
Founded in 1994, Sharp’s Brewery’s mission has been to make exceptional quality beer. It has developed a signature style that continues to this day with beers that are balanced, elegant, and highly drinkable with complexity of flavours and a moreish finish.
Making the announcement, Pcubed Rugby League Varsity Match Director Mark Ramsdale said “I’m very pleased to welcome Sharp’s as our Official Drinks Partner. The match continues to grow and it is testament to its popularity to have great brands such Doom Bar and Cornish Pilsner involved. I am sure that people will enjoy the game even more with the opportunity to enjoy such great beers as they watch the 36th Battle of the Blues.”
James Nicholls, Senior Brands Manager at Sharp’s Brewery, said “We’re delighted to be supporting the Pcubed Rugby League Varsity Match this year. Our beer is brewed with only the finest quality ingredients and is the perfect accompaniment to such an iconic rugby match. We’re looking forward to a great day and to showcasing our products.”